If you work in gardening, floriculture, landscaping or any area connected to the green sector, Iberflora is an unmissable date in your calendar. It’s Europe’s leading International Fair for Plants and Flowers, Landscaping, Technology and Garden DIY.
Every year, Feria Valencia becomes the meeting point where green sector professionals from across Spain and numerous other countries gather to discover new products, secure deals and, above all, learn and get inspired.
The 2026 edition arrives with an important novelty: Iberflora will coincide for the first time with Eurobrico, the International DIY Fair, widening business opportunities and synergies between the green sector and the DIY/garden trade. Over 6, 7 and 8 October, Iberflora Valencia celebrates its 55th edition, showcasing the very latest in plants, technology and design.
An international meeting point for the green sector
Iberflora brings together nurseries, professional growers, garden centres, landscaping firms, horticultural technology suppliers, florists and distributors from all over Europe, making it an essential hub for doing business, building partnerships and staying ahead of industry trends.
The 2025 edition closed with a very positive balance: more than 400 exhibiting firms and over 13,000 visitors, across a 36,000-square-metre exhibition space, with a high percentage of international exhibitors from countries including Germany, France, Italy, the Netherlands, the UK and Portugal. For 2026, with Eurobrico joining the event, this international profile is expected to grow even further.
What to expect at the Iberflora 2026 Fair?
This year’s Feria Iberflora will feature:
- A full programme of training talks and technical sessions to update your knowledge and learn about the latest developments in the green sector.
- Product demonstrations and exhibitions: machinery showcases, floral trend presentations, tools and plant care products.
- Iberflora Innovation Awards 2026. This initiative reaches its fifth edition as one of the sector’s leading showcases for highlighting new developments, underlining the industry’s commitment to sustainability and digitalisation. You can check the Innovation Awards entry rules on the official website.
- Networking and themed spaces: areas such as Iberflora’s “Floral Universe” are designed to facilitate meetings with key players in the floriculture sector.
- Eurobrico 2026: the International DIY Fair runs alongside Iberflora, widening the offer towards the garden DIY and outdoor décor sector.
Beyond business: Floral Universe, Greenfluencers and charming spaces
Iberflora isn’t just about pure business, it’s also a highly visual, charming experience for anyone who loves plants and flowers. Floral Universe is the space dedicated entirely to floral art, where schools, guilds and associations present spectacular, eye-catching work, bringing together leading names in the sector in a showcase unlike anything else at the fair.
Another major draw are the greenfluencers, content creators specialising in plants and gardening who are recognised every year by the Asociación de Comercializadores de Planta Ornamental (ACPO) with the Trompa Verde Awards. The winners are present at the fair, working and sharing their experiences live with visitors, a good reason to visit Iberflora even if you’re not an industry professional.
The fair also recreates a Garden Centre by ALIAT, a spacious area bringing together plants, flowers, decor, food and garden supplies all in one place. And for relaxing and more informal networking, Iberflora features El Ágora Verde, a café space styled with greenery, alongside a restaurant that blends nature with contract design, open to all professionals.
A tip? If your company is exhibiting at Iberflora, remember that entries for the Iberflora Innovation Awards 2026 are open between 15 June and 3 September, ahead of the fair.
Iberflora Valencia Calendar 2026
Take note of the dates, opening times and location for this edition:
| Detail | Information |
|---|---|
| Fair dates | 6 to 8 October 2026 |
| Opening times | 9:00am to 6:00pm (6 and 7 October) · 9:00am to 5:00pm (8 October, last day) |
| Exhibitor access | From 8:00am each fair day |
| Location | Feria Valencia, Foro Norte access, Level 2 (Pavilion 8) and Levels 2 and 3 (Pavilion 7) |
| La Noche + Verde | 6 October, after the first day of the fair |
Set-up begins on 28 September and runs until 5 October, while dismantling takes place between 10 and 11 October, with detailed schedules for exhibitors. You can check the full calendar on the official Iberflora website.
📍 Get directions (Avenida de las Ferias, s/n)
Already have somewhere to stay during Iberflora? With HQ Rooms apartments you get space, peace and quiet, and a convenient base between central Valencia and Feria Valencia. Book ahead, as coinciding with Eurobrico may increase demand for accommodation these dates.
Iberflora Valencia: your business opportunity
Whether you’re a nursery owner, landscaper, green sector tech company, garden centre or a distributor of DIY and outdoor décor, Feria Iberflora is a must-attend event for both domestic and international markets. It’s the ideal place to secure contracts, discover new sector developments and expand into new markets.
This year’s overlap with Eurobrico goes beyond shared dates: both fairs physically share Pavilion 7, Level 3, together with the Garden Hall and Floral Universe, all under the same roof. This makes cross-visits between professionals from both sectors much easier and widens the business opportunity even further for those working in garden DIY and outdoor décor.
Accommodation with perfect connections: HQ Rooms close to Iberflora
To make the most of your visit to Iberflora Valencia, we recommend staying at HQ Rooms, where you’ll find spacious, modern, fully equipped holiday apartments in a prime city centre location. From here, you can get to Feria Valencia easily by public transport, car or even bike.
Our apartments are flexible enough for any type of stay, from short visits to extended business trips, and include dedicated apartments for remote working, with high-speed internet and quiet environments to focus after a day at the fair. We also offer private parking in the same building, ideal for visitors travelling with their own vehicle.
Frequently Asked Questions
When is Iberflora 2026?
From 6 to 8 October 2026, at Feria Valencia, open from 9:00am to 6:00pm on the first two days and from 9:00am to 5:00pm on the last day.
Does Iberflora coincide with any other event in 2026?
Yes, this edition runs at the same time as Eurobrico, the International DIY Fair, even sharing the same pavilion and hall, widening business opportunities for the garden DIY sector.
Where should I stay to attend Iberflora Valencia?
HQ Rooms apartments in central Valencia are a comfortable, well-connected option close to Feria Valencia, ideal for professionals travelling solo or in groups.
What are the Iberflora Innovation Awards?
They’re awards that recognise the most outstanding new developments presented by Iberflora’s exhibiting companies, reaching their fifth edition in 2026.
Coming to Valencia for Iberflora? After a day at the fair, it’s good to come back to somewhere comfortable and well connected. With HQ Rooms apartments you get your own kitchen, more space than a hotel room, and a perfect base between central Valencia and Feria Valencia. Book your apartment in Valencia for these dates before they sell out.
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